<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[On Repute: On Repute]]></title><description><![CDATA[On Repute is a podcast about how organizations earn, hold, and lose credibility, and how the decisions they make shape reputation long before any message is written. Hosted by Shrita Hernandez, the show examines what makes organizations believable, what puts their credibility at risk, and what leaders can do about it.]]></description><link>https://www.onrepute.com/s/on-repute</link><image><url>https://substackcdn.com/image/fetch/$s_!Pmzw!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa0d78d07-ff41-42bc-be24-b7b37cfb2c47_1024x1024.png</url><title>On Repute: On Repute</title><link>https://www.onrepute.com/s/on-repute</link></image><generator>Substack</generator><lastBuildDate>Wed, 02 Sep 2026 13:07:31 GMT</lastBuildDate><atom:link href="https://www.onrepute.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Shrita Hernandez]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[onrepute@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[onrepute@substack.com]]></itunes:email><itunes:name><![CDATA[Shrita Hernandez]]></itunes:name></itunes:owner><itunes:author><![CDATA[Shrita Hernandez]]></itunes:author><googleplay:owner><![CDATA[onrepute@substack.com]]></googleplay:owner><googleplay:email><![CDATA[onrepute@substack.com]]></googleplay:email><googleplay:author><![CDATA[Shrita Hernandez]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[On Repute | Season One Trailer]]></title><description><![CDATA[A preview of On Repute, Season One.]]></description><link>https://www.onrepute.com/p/on-repute-season-one-trailer-969</link><guid isPermaLink="false">https://www.onrepute.com/p/on-repute-season-one-trailer-969</guid><dc:creator><![CDATA[Shrita Hernandez]]></dc:creator><pubDate>Tue, 01 Sep 2026 12:00:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/213753199/0a856e356dc9f9642f10c36892b3c2e4.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>A preview of On Repute, Season One.<br><br>On Repute is a podcast about reputation: how organizations build, protect, lose, and rebuild brand trust, credibility, and market position. Through cases, patterns, and executive decisions, the show examines what strengthens an organization's standing, what erodes it, and what meaningful transformation requires. Each episode takes one reputational challenge and traces the choices, signals, and experiences that shaped the outcome, usually in about ten minutes.<br><br>Shrita Hernandez hosts On Repute. She brings twenty-five years of communications leadership across public policy, cultural, and mission-driven institutions, with experience advising chief executives and boards on reputation, brand, risk, and organizational positioning. The writing behind the show lives at onrepute.com. The visual edition is on YouTube.</p>]]></content:encoded></item></channel></rss>