Archive - On Repute

When Silence Protects You and When It Costs You

Two organizations decide not to comment.

Oct 14 • Shrita Hernandez

5:21

What Your Organization Signals Before It Speaks

The announcement may be accurate, carefully drafted, and too late.

Oct 7 • Shrita Hernandez

4:33

No Shade to You Guys

Da’Vinchi will probably keep his career. What he gave away in one conversation was the goodwill of the people whose stories built it.

Oct 5 • Shrita Hernandez

September 2026

When a Rebrand Makes You Less Believable

A new name, a new mark, and a stronger promise can make an organization look more ambitious.

Sep 30 • Shrita Hernandez

3:54

What AI Is Making More Visible About Your Organization

Someone who matters to your organization asks a machine a question about you, reads the answer, and never visits your website.

Sep 23 • Shrita Hernandez

5:25

What Does “We Will Do Better” Mean?

Converse’s apology is a starting point. The harder work is building better judgment into future campaigns, long after the pressure passes.

Sep 21 • Shrita Hernandez

Before Anyone Walks Away: Ed Sheeran’s Tour

On September 15, Ed Sheeran explained why he intended to keep his tour going after Macklemore’s removal from the remaining dates, citing his commitments…

Sep 19 • Shrita Hernandez

6:39

Why Reputation Belongs in the Boardroom

A nonprofit board receives a reputation update filled with media mentions, sentiment, reach, and engagement.

Sep 15 • Shrita Hernandez

5:18

Reputation Is a Governance Question

A decision arrives at the board as strategy and returns as reputation. Governance begins with the arrival.

Sep 13 • Shrita Hernandez

Earn Your Leisure: When Growth Changes the Relationship

More than thirty thousand people attend Invest Fest.

Sep 8 • Shrita Hernandez

7:43

Your Brand Is Being Judged in the Ordinary Encounter

An organization can spend eighteen months defining its brand and have a stakeholder decide what it really is in eleven minutes on the phone.

Sep 7 • Shrita Hernandez

4:36

Neutrogena: What an Organization Does While a Problem Still Looks Survivable

In May, Hayden Panettiere's account of what happened after she spoke publicly about postpartum depression drew criticism of Neutrogena and then quieted.

Sep 6 • Shrita Hernandez

8:43

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